I love finding the why behind people and brands, whether it’s digging into what channels land most amongst Australian mums, or helping 120 small businesses unlock growth through Google Ads. I thrive at the intersection of creativity and strategy, where ideas meet execution and stories become experiences.

Curiosity has a way of filling my life with things like:

• Kilometers (from flying from South America to Boston for college, and road-tripping the South Island of New Zealand in a campervan)

• Playlists (for half-marathon training and late-night creativity spurts)

• Fonts, Pinterest boards, and probably way too many chargers.

But really, what I collect most are perspectives: from growing up in Argentina, to startups in Sydney, to global teams at Google, to communities I’ve built through BU. Every experience becomes part of how I see brands, people, and possibilities.

And why do I care about the why? Because it’s how the ordinary becomes meaningful in work, in life, in everything worth remembering.